Institutions of One · Sources

The $35 invoice

Institutions of One, Cycle 01

The article, the sources and the image credits behind this post, each linked to the original.

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Images, slide by slide

Slide 1a
Photograph of an original black leather football boot with a large cream Swoosh on the side, shown angled on a pale grey groundSource: Nike, Inc. archivePhoto record
Slide 1b
Photograph inside Nike's own archive in Beaverton, Oregon: a wall sign reading 'Department of Nike Archives' above stacks of labeled bankers boxes, with an archive staff member in a red sweatshirt lifting one box, face turned downPhoto: Alastair Philip WiperPhoto record
Slide 2
Illustrative photo: an aerial view straight down on a Manhattan street, with a giant black Swoosh on the white roof of Nike's New York headquarters among taxis and glass towers (Nike photograph)Source: Nike, Inc.Photo record
Slide 3a
Illustrative photo: a handwritten note on cream paper signed 'Carolyn', addressed to 'Jeff', about sample shoe plugs for soccer shoes, with small pasted-up NIKE lettering and Swoosh options below (Nike archive photograph)Source: Nike, Inc. archivePhoto record
Slide 3b
Illustrative photo: A white Nike Cortez running shoe with a red Swoosh on a retail display shelfPhoto: LeDroiderPhoto record
Slide 4
Photograph of a sheet of paper in Nike's archive carrying two 'nike' wordmark-and-Swoosh logo drawings in black ink and the handwritten signature 'Carolyn Davidson'. It is Davidson's own logo artwork, the kind of thing the sentence calls the work deliveredSource: Nike, Inc. archivePhoto record
Slide 5
Illustrative photo: a narrow aisle between two bright orange rolling shelf units in Nike's archive, packed with labeled shoe boxes and cartons under fluorescent light (photograph by Alastair Philip Wiper for Nike)Photo: Alastair Philip WiperPhoto record
Slide 6
Illustrative photo: a white presentation board with a pasted-up 'nike' script wordmark above a black Swoosh, blue handwritten production notes beside them and the signature Carolyn Davidson at lower right (Vitra Design Museum press image, Nike archive artwork, captioned 1972)Source: Nike, Inc. archivePhoto record
Slide 7
Illustrative photo: close-up of the side of a cream leather prototype shoe with a Swoosh made of hundreds of hand-inked blue and red dots, next to a cotton lace (Nike archive photograph; Nike dates the prototype to 1975)Source: Nike, Inc. archivePhoto record
Slide 8
Illustrative photo: close-up of an orange zip-front track jacket with a black pinwheel logo and the word NIKE on the chest (Nike archive photograph; Nike dates the pinwheel to the 1976 Olympic Trials)Source: Nike, Inc. archivePhoto record

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